This campaign was done a while ago, but I’ve included it in my book as it’s entirely copy-based.

We needed to increase Axa's customer base by generating interest in their insurance and investment plans.

We wanted to advertise on the underground, covering stations like Bank and Waterloo, the financial heartbeats of London. And in financial magazines.

Our cheeky, copy-led panels and print generated plenty of leads and lightened the landscape of jargon-heavy financial communication.

Print + OOH.
Role: Copywriter.
Agency: WFCA, Tunbridge Wells