Soap & Glory needed a frothy pink campaign that gave reasons to buy and re-introduced them as a long-lasting luxury experience, without the lofty price tag.

Our idea was all about that instant gratification that only a multi-sensorial product can give you. Each colour, texture and scent holds a world of gloriousness, ready to be released. We used our products as the catalyst to make you go from feeling zero to glorious in an instant, transforming every moment into an explosion of gloriousness.

With a brand new tagline and a TV, social and OOH launch, our campaign transported you to a luxurious spa, without stepping out of your bathroom. Smooth in a snap and bootylicious in a beat - for an instantly glorious you.

29 million views on social later, this is one of Soap & Glory’s most successful campaigns ever.

TTL campaign.
Role: Freelance Senior Copywriter.
Agency: The Pharm/VMLY&R, London