To promote mental health awareness among employees, The Body Shop wanted to send an all staff email, encouraging people to have open conversations among themselves and with the HR department.

Instead of sending a boring all-staff email, my idea was to post messages on everyday objects in the office kitchen, as that's where conversations organically take place while someone puts the kettle on.

Activation. Role: Freelance Senior Copywriter.
Agency: The Body Shop (In-house).